The Trust Deficit: Why Profit Motives Undermine Planetary Stewardship

Imagine, for a moment, a future where we’re not just battling climate change with renewables and efficiency, but actively tweaking Earth’s atmosphere to cool the planet. Sounds like science fiction, right? Well, it’s closer to reality than you might think. And last week, that reality took a significant, and frankly, concerning, turn when an American-Israeli company called Stardust announced it had raised a whopping $60 million to develop its proprietary solar geoengineering tech. This isn’t just a new milestone; it’s by far the largest venture capital round for a solar geoengineering startup to date.
Stardust claims it will have a deployable system by the start of the next decade. While the allure of a quick fix for our warming planet is undeniably strong, this escalating race into what’s also known as sunlight reflection methods (SRM) by for-profit companies raises profound questions. As someone deeply invested in how we approach our planetary future, I believe this profit-driven push is not just a misstep, but a direct threat to the very science we need and the public trust that is absolutely critical for any meaningful climate intervention.
The Trust Deficit: Why Profit Motives Undermine Planetary Stewardship
The very idea of “engineering the atmosphere” to counteract climate change already makes many people understandably nervous. They worry about unforeseen side effects, about equitable impacts across different regions of the world, and about the risk that such solutions might lessen the urgency to tackle the root causes of global warming. These are valid, pressing concerns that deserve transparent, publicly-driven discussion.
Now, add business interests, profit motives, and well-heeled investors into this already delicate equation. What happens? We complicate the ability of responsible scientists and engineers to conduct the open, impartial work needed to advance our understanding. The only way these startups will generate revenue is if someone pays for their services, which creates an inherent financial pressure. This pressure could easily drive companies to lobby governments or other powerful parties to deploy their tools.
A decision as monumental as altering Earth’s climate should be based on objective analysis of risks and benefits, informed by the best available research and global consensus. It absolutely should not be influenced by financial interests or political connections born from profit motives. The conflict of interest is glaring, and it erodes the public trust before these technologies even leave the lab.
The Problem with Hype: Science vs. Sales Pitches
Companies, by their very nature, need to raise money and bring in revenue. This often necessitates hyping the potential, and sometimes even the safety, of their tools. It’s how they attract investors and secure market position. But this approach is fundamentally at odds with how you build public trust in a nascent, potentially planet-altering technology – especially when the scientific claims made don’t quite hold up to scrutiny.
Stardust, for instance, boldly states on its website that its novel particles are “chemically inert in the stratosphere, and safe for humans and ecosystems,” further claiming they “naturally return to Earth’s surface over time and recycle safely back into the biosphere.” These are strong assertions. Yet, when viewed through a scientific lens, they verge on the fantastical.
Scientific Integrity Under Threat: Questionable Claims and Undisclosed Research
Let’s talk science for a moment. To claim a particle is “inert” in the stratosphere is, frankly, nonsense. The stratosphere is a dynamic chemical environment. Even something as famously nonreactive as a diamond would interact with stratospheric chemistry. Highly reactive radicals in that layer would react with any solid surface. Furthermore, any particle could become coated by the background sulfuric acid already present in the stratosphere. This interaction could, alarmingly, accelerate the loss of the protective ozone layer by spreading existing sulfuric acid over a larger surface area.
The company also reportedly told investors their particles “improve” on sulfuric acid, which is the most studied material for SRM. But the scientific community never chose sulfate because it was perfect. Rather, it was chosen precisely because its broader climatic and environmental impacts are relatively well understood. Why? Because sulfate is widespread on Earth, and there’s a vast body of scientific knowledge about the fate and risks of sulfur reaching the stratosphere through volcanic eruptions and other natural means. We have decades of research, hundreds of papers, and real-world observations informing us.
Lessons from History: The Unknown Unknowns
If there’s one monumental lesson from 20th-century environmental science, it’s the absolute criticality of understanding the ultimate fate of any new material introduced into the environment. Think about chlorofluorocarbons (CFCs) or the pesticide DDT. Both were hailed for their safety advantages over previous technologies. Yet, both broke down into products that accumulated in unexpected places, causing enormous and unanticipated harms – the ozone hole and widespread ecological damage, respectively.
The “deep well of knowledge” we have on sulfate aerosols significantly reduces the chance of encountering unknown unknowns. Without a shred of disclosed research or information about Stardust’s particles – beyond grandiose claims – it becomes incredibly difficult, if not impossible, to make a pragmatic, risk-informed decision to use these particles instead of sulfate. This lack of transparency, coupled with questionable scientific claims, isn’t just concerning for scientists; it’s a red flag for anyone who believes in evidence-based decision-making for our planet’s future.
A Different Kind of Innovation: When Capitalism Doesn’t Naturally Generate Trust
It’s important to clarify: this isn’t an anti-innovation stance. Far from it. I, like many, am incredibly excited by the profit-driven innovation we’ve seen in solar power, electric vehicles, batteries, and other sustainable technologies. In these areas, competitive, for-profit capitalism has worked wonders. Why? Because the core challenges involved improving efficiency, driving down costs, and increasing market share for products where benefits are easily evaluated and cost matters immensely.
But solar geoengineering is fundamentally different. SRM is already technically feasible and relatively inexpensive to deploy; its potential deployment costs are negligible compared to the climate damage it could avert. The essential questions surrounding whether or how to use it aren’t about cost or efficiency. They are far thornier societal and ethical issues:
- How do we best balance the risks and benefits for everyone?
- How can we ensure it’s used in an equitable way, without exacerbating global inequalities?
- How do we make legitimate decisions about SRM on a planet with such sharp political divisions and varying national interests?
These aren’t problems that the profit motive is designed to solve. They require multilateral government discussions, informed by robust, transparent science, and driven by a shared sense of global stewardship. In this context, trust is not just important; it is the single most crucial ingredient for making these decisions effectively and justly. And, crucially, trust is the one product that for-profit innovation simply does not naturally manufacture. Its focus is on return on investment, not universal consensus or equitable governance.
The Path Forward: Prioritizing Public Good Over Private Gain
The for-profit race into solar geoengineering, exemplified by Stardust’s substantial funding, is creating a dangerous diversion. It injects commercial pressures into a domain that demands the highest levels of scientific rigor, transparency, and public deliberation. It risks replacing objective analysis with marketing hype and potentially locking up critical research as intellectual property, rather than sharing it openly for the common good.
As scientists and engaged citizens, we can’t force investors to change their strategies. But we can, and must, ask them to think carefully, to look beyond the immediate logic of short-term profit. If they truly believe geoengineering is worth exploring, perhaps their current approach is making it harder, not easier, to do so responsibly. The only viable path forward for solar geoengineering research and potential deployment is through publicly coordinated and transparently funded science and engineering efforts, guided by multilateral government discussions. Only then can we hope to build the essential foundation of trust required for such a profound intervention in our planet’s future.




