The Shifting Sands of Standards and Urgency

I’ve seen it happen countless times. A team that once buzzed with energy and delivered stellar work slowly starts to… well, just *deliver*. Deadlines get missed, the sparkle in their output dulls, and “good enough” begins to feel like a high-five. It’s tempting, in these moments, to point fingers, wondering if the team has lost its spark or simply doesn’t care anymore.
But what if the issue isn’t *them*? What if, as leaders, we’re unintentionally creating an environment where mediocrity doesn’t just survive, but *thrives*? Sometimes, the very systems, unspoken rules, and even our own habits are inadvertently lowering the bar, dulling ambition, and preventing our teams from truly stretching their potential. Let’s explore some of the subtle, yet powerful, ways we might be encouraging this “good enough” mindset – and how to turn the tide.
The Shifting Sands of Standards and Urgency
When we talk about performance, the conversation often begins with expectations. But are we really setting the kind of bar that inspires greatness, or one that quietly signals that “just getting by” is perfectly fine?
When “Good Enough” Becomes the Norm
Think about the last project that barely met requirements, the report that felt rushed, or the idea that was half-baked. If these moments are met with silence, or worse, casual approval, your team quickly learns what the true standard is. Why go the extra mile, push boundaries, or pursue mastery when simply meeting deadlines without major hiccups is the unspoken goal? We often hear phrases like, “What’s the fastest way to get this off our plate?” or “As long as we’re not failing, we’re doing fine.” This mindset, while sometimes practical in a crisis, is a silent killer of innovation when it becomes the default. As Frank Sonnenberg wisely put it, “People stop trying when there’s no benefit for being exceptional and no consequence for being mediocre.” To combat this, we need to visibly spotlight excellence, set challenging stretch goals, and reframe success to include “Did we go above and beyond?”
A Missing Sense of Urgency or Drive
Ever noticed projects dragging, decisions delayed, or responses slowing to a crawl? It’s not always a lack of skill; often, it’s a missing sense of urgency. Without clear, ambitious targets and a palpable drive to move forward, even brilliant ideas gather dust. When we offer flexible deadlines with no real buzz or push, team members internalize a “we’ll get to it” mentality. Why move faster when no one’s keeping time, or go above and beyond when “barely enough” gets the same response? This isn’t about creating panic; it’s about connecting timelines to value. Show your team *why* acting fast matters. Highlight those who step up with a proactive mindset. As Kerry Patterson reminds us, “Goals without deadlines aren’t goals; they’re merely directions.” Ignite that sense of drive; leave no room for mediocrity to settle in.
Underperformance Goes Unchecked
This is perhaps one of the most insidious ways mediocrity spreads. When missed deadlines, repeated errors, or low-effort contributions go unaddressed, a clear message is sent: “Low standards are acceptable, accountability is optional, and excellence is negotiable.” High performers, seeing slackers get a free pass, eventually ask themselves, “Why am I working so hard?” The energy to push for better fades, replaced by frustration and a feeling of being devalued. It’s a ripple effect where what’s “normal” for one person becomes the benchmark for everyone. Leif Babin nails it: “When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.” Don’t wait for annual reviews; address performance slips timely, offer coaching, and make your expectations visible and consistent for everyone. Excellence isn’t built by chance; it’s enforced by design.
Cultivating Growth and Credibility
Beyond setting clear standards, how do we foster an environment where improvement is a continuous journey, and our words consistently match our actions?
No Push for Improvement
Are we actively challenging our team to grow, or are we letting them stick to what’s safe and familiar? When improvement is rarely discussed or modeled, and there’s no expectation to raise the bar, growth takes a backseat. Curiosity fades, initiatives stall, and people fall into maintenance mode, dodging stretch goals for “busy” work. We’ve all heard, “We’ve always done it this way” or “No one’s asking for more, so why bother?” This environment invites mediocrity to quietly settle, making pushing limits feel unnecessary. As Tom Peters observed, “Excellent firms don’t believe in excellence – only in constant improvement and constant change.” Normalize feedback as a routine part of growth, not just damage control. Set development goals alongside performance goals, encourage experimentation, and crucially, model growth yourself. Show your team that leveling up is non-negotiable.
Talk, But No Traction
We’ve all sat through meetings where grand plans are laid out, ideas are enthusiastically discussed, and promises are made. Then… nothing. No follow-through, no execution, no updates. This gap between intention and action breeds cynicism faster than almost anything else. Team members learn not to expect much, stopping their suggestions or taking commitments seriously because “it’s all talk, no action.” This inaction starts to feel normal, and accountability quietly disappears. Why bother putting in effort when nothing ever moves forward? Leaders lose credibility. Close this gap by visibly and consistently following through. Make progress transparent, even small wins. And if a decision isn’t acted upon, be transparent about *why*. When people don’t feel heard, they stop talking, and problems just go underground.
Unclear Goals or Expectations
Imagine trying to navigate a ship without a map or a clear destination. That’s what it feels like for a team with fuzzy goals and implied expectations. Energy gets wasted in “being busy” rather than “being effective.” Without a clear bar or target, teams play it safe, doing just enough to stay out of trouble. High performers feel stifled, while others coast because there’s no standard to meet. “I’m not sure what exactly we’re trying to achieve” or “We waste so much time trying to get on the same page” become common refrains. As John Wooden wisely said, “Don’t mistake activity for achievement.” Clarity isn’t a luxury; it’s the launchpad for excellence. Define not just outcomes, but also the values and behaviors that matter. Set measurable, time-bound goals, break them down, and reinforce them regularly. Make it safe to ask for clarity.
Leading by Example: Building a Culture of Audacity
Ultimately, the culture of a team is a reflection of its leadership. Are we fostering safety at the expense of growth, stifling initiative, or failing to model the very excellence we seek?
Comfort Prioritized Over Growth
Do we encourage doing things the way they’ve always been done, or do we challenge the status quo? When new ideas are dismissed, familiar processes are clung to, and experimentation is met with reluctance, your team’s potential is capped. Failure becomes feared rather than embraced as part of progress. “Let’s just stick to what we know” or “Why complicate things?” becomes the mantra. People don’t fail, but they don’t excel either. This culture breeds stagnation. Normalize discomfort as the path to development. Create space for experimentation, reframe failure as learning, and back your team when they try and fall short. Great teams aren’t built by playing it safe; they’re built by learning to stumble, bouncing back, and daring to go again. You can choose comfort or growth, but rarely both.
People Are Told to Stay in Their Lane
“That’s their department’s problem, not mine.” “I didn’t want to overstep.” These phrases signal a dangerous limitation. Boxing team members into fixed roles and discouraging initiative outside their assigned focus areas kills curiosity, collaboration, and innovation. People withdraw, holding back suggestions that could solve problems or lead to better decisions. Mediocrity sneaks in unchallenged because no one is allowed to connect the dots across different domains. William McKnight put it best: “If you put fences around people, you get sheep. Give people the room they need.” Ditch the artificial fences. Create a culture where cross-functional thinking is valued, and people feel safe to step up and speak up, even on issues outside their direct purview. Challenging ideas across roles isn’t insubordination; it’s the mark of a truly engaged team.
A Missing Role Model
Finally, and perhaps most crucially: do we walk our own talk? If we preach punctuality but consistently arrive late, demand embracing feedback but get defensive when given any, or push others to hit deadlines while delaying our own decisions, a potent message is sent. It tells the team that the “bar” only applies when convenient, that standards don’t really matter. Why should they give their best when their manager isn’t giving theirs? Warren Bennis’s insight is vital: “Leaders walk their talk; in true leaders there is no gap between the theories they espouse and their practice.” Model what excellence looks like—not just in outcomes, but in mindset, effort, and behavior. Show up prepared, take ownership when things go wrong, welcome critique. Be the standard you want reflected in your team. Your actions speak volumes where words eventually fade.
Conclusion
Mediocrity rarely arrives with a bang; it creeps in quietly, subtly woven into the fabric of everyday communication, decisions, and outcomes. It’s easy to fall into these traps, particularly when pressures are high and time is short. But the true power of leadership lies in recognizing these subtle signals and proactively course-correcting. By consciously raising the bar, fostering genuine urgency, holding everyone accountable, prioritizing continuous growth, matching words with actions, ensuring clarity, embracing discomfort, empowering initiative, and consistently modeling excellence, we don’t just eliminate mediocrity – we cultivate an environment where potential is unlocked, ambition flourishes, and teams truly reach for the exceptional. It’s a journey of continuous self-reflection and intentional action, but the payoff for your team, and for you, is immeasurable.



